why wise is the new smart

Some people love cars. I don't. I mean, I like cars but I don't like spending time comparing features, reading reviews ... And yet when you spend thousands on one, you want to double check your ideas.

This is what I tasked Google Deep Research with - a new Gemini feature (for paid customers) that reads and synthesizes information across the web.

I was startled. Instead of spending hours reading comparisons, I had this report in a few minutes. And my answer about car.

The AI didn't just summarize—it synthesized. Consumers reviews, youtube tests, reddit opinions. Dozens of websites.

This isn't just faster research.

It's different

It's the future of knowledge work arriving.

The Cognitive Revolution

Remember when Amazon was just a bookstore? That's how most of us see AI today—a fancy productivity tool capable of automating task X or Y.

We're missing something bigger.

Two historic transformations shaped our modern economy. The Industrial Revolution mechanized physical labor, replacing muscle with machines. Fast forward to the 90s globalization connected the world's markets, opening the door to global outsourcing, reorganizing production and reshaping competition.

AI transformation is like those 2 transformations happening simultaneously, and to our heads, not our hands.

Like the industrial revolution we now have a better faster engine. And like globalization, because this engine is so cheap, it becomes interesting to simply "outsource" some part of the work. Like I did with my car research.

Cognitive power, once scarce and expensive, is becoming abundant and cheap.

The Value Migration

This shift is transforming how we create value. Traditional expertise—simply knowing things—is becoming a commodity. Three capabilities will become increasingly valuable in my opinion:

• Contextual Intelligence: AI processes data. Humans grasp nuance—the cultural, social, and organizational dynamics that shape how knowledge should be applied.

• Judgment and moral compass: While AI can analyze patterns, it can't navigate complex trade-offs where multiple stakeholders have competing interests. It isn't just about best rational data driven decisions, it's about values.

• Human Connection: Do you prefer working with a robot or another human ? We remain unmatched at understanding and working with other humans. Empathy, trust-building, and genuine human insight stay paramount.

The Rise of the Wise

The core question isn't "How do I compete with AI?" but "How do I create value when cognitive power is abundant?"

The answer is wisdom—the ability to know what matters and why. The game isn't about managing information anymore. It's about orchestrating insights, both human and artificial.

The most valuable players in this new era will be those who can:

• Ask the right questions

• Apply knowledge in novel contexts

• Navigate ambiguity with judgment and make decisions

• Build trust and understanding with humans

So now the next question, how do I become wiser.

Shall we ask a GPT ?